Trade Marketing Specialist (1)
Mô tả công việc
鈥 Plan, execute trade marketing strategy for MT/GT Channel for product in confectionary market (Much related to In-store communication activities: PG Sampling, Activation POSM) on basis of maximum sales & operation profit.
鈥 Analyze market basing 欧美三级片鈥檚 internal data, Nielsen data (sales, distribution, display) & market observation (Trend & Competitor鈥榮 behavior, shopper behavior, consumer behavior) to find out the insight, the gap & opportunities to build plans.
鈥 Prepare for budget & resource for plan: find appropriate suppliers & Simulate cost, human resource as well as operating method with high level of customization depending on each project.
鈥 Collaborate with other sales division & Marketing division to build trade marketing plan by channel/ regions for each category each monthly/ quarterly.
鈥 Consult and coordinate with region sales team to design appropriate local programs to increase brand awareness.
鈥 Find supplier, make quotation and organize bidding.
鈥 Follow the progress to ensure each stage of plan is executed on time.
鈥 Following the execution with supplier & sales team to ensure plan is delivered.
鈥 Report evaluation the efficiency of each plan (Sales/Coverage, Display effect, Cost, Operating profit and Supplier鈥檚 execution).
鈥 Cost management (Control the cost under budget of plan).
鈥 Manage the document to complete on time (contract with supplier, purchasing invoice and other payment related document).
Yêu cầu công việc
- Have at least 3 years of experience in Trade Marketing field.
- Have experience the similar role in big FMCG company.
- Knowledgeable at distribution network and operation of FMCG firm.
- Be familiar with fast pace working environment and be able to work under high pressure.
- Good communication with multi functions in big organization.